Bob Gosch leans back in a big soft leather chair and looks up at the giant flat screen TV.

On it, a golfer drives a tee shot, much to the delight of the gallery. Gosch, a former bodybuilding champ, notices the golfer’s physique.

“That guy is the whole reason I’m in business today,” said Gosch, pointing at the screen. “He’s cemented my career in this industry. Look at him. He’s built like a wide receiver.”

Bob Gosch looks on as Leo Carl practices his swing.

The golfer is Tiger Woods. The business is Discover Golf Performance Center, which Gosch opened in December in Clarence with a goal of helping people improve their physical fitness to improve their golf games.

“We were going to move down south once he got his PGA card,” said Janet Gosch, Bob’s wife and general manager of the new 4,000-square foot facility, which has the look of an upscale day spa.

The TV is mounted on an elegant, rounded stone wall with a yet-to-be-completed waterfall that will cascade over a lip of granite.

Along the far wall, Gosch had been working with a woman on some exercises to help her with her golf game. Tucked behind the wall is an even bigger screen than the TV.

On it, adjacent to the indoor putting green, is a golf course. Clients can drive balls into it, gather readings on distance, and get a sense they’re on par with the likes of Woods when it comes to experiencing world-class courses.

Gosch knows a thing or two about what it takes to be world class. He’s the winner of several bodybuilding titles, and earned the Mr. USA title at the 1989 United States Bodybuilding Championships. After retiring from body- building, he took up golf in 1995 and fell in love with the sport. Today, he is a Class A member in the PGA of America.

“There aren’t enough golf instructors who know enough about fitness,” said Gosch, who combined both his passions.

He set up his new business to be a one-stop shop for anyone who wants to improve his or her golf game. Gosch said his client list totals approximately 150, and split evenly between men and women.

Besides Janet, Gosch employs golf pros, a sports psychologist and a nutritionist. Clients can be fitted for clubs there, too. It’s kind of like having a dream team of professionals all under one roof to help elevate a person’s fitness level or improve his or her game.

But Gosch is happy to take on personal training clients who want to increase strength, become the next Mr. USA, or simply shed a few pounds.

Gosch is the ultimate entrepreneur, and since graduating from college, has always been a business owner.

He is the previous owner of a gym in Long Island, the Gold’s Gym in Williamsville, and had a company that provided personal training at the Buffalo Athletic Club.